|8:00am - 8:45am||
|8:45am - 9:00am||
G. Jason Head
|9:00am - 9:50am||
The Story of a Web Project: Process and Best Practices
This session comes from a freelance perspective and focuses on processes from ideation to final launch. Where to start, how to cost out a project, how to stay on track, avoiding pitfalls, managing scope creep, learning from mistakes, and walking the tightrope as a night time freelancer.
|10:00am - 10:50am||
What the Wireframe?
In this talk, Jason explores a pragmatic approach to wireframes. Asking and answering the questions: What’s the difference between wireframes and prototypes? Which tools are used to create wireframes? Which medium yields better results, paper or digital? How do you decide whether to create low-fidelity (sketches) or high-fidelity (HTML) wireframes? And how should wireframes be presented to your team or stakeholders?
|11:00am - 11:50am||
Information Architecture as Storytelling
Information Architecture, for so many of the websites on which we find ourselves working, is a task akin to playing matchmaker between your boss’s son and your ex, albeit with slightly less feedback. With the right seductions, pokes, and prods, we aim to influence unpredictably motivated users to make choices established by our client’s business goals. The successful website is the very story of this seduction, and your IA is the narrative structure of the entire affair. Let’s talk about how.
|11:50am - 1:10am||
Catered by Franktuary!
A delicious lunch from a favorite Pittsburgh hotspot of downtown web developers! Franks, Spears, Cole Slaw, Perogies, Chips and Veggie Dogs and Spinach Salad for the vegetarian web folks!
|1:10pm - 2:00pm||
Getting Past the Blame Game: Designer-Client Relationships
The relationship between designers and clients is complicated, even when there are Account Executives and Project Managers involved. When things go wrong, we blame the client for stomping all over our creative vision and killing our passion to do what we love. But is it really all their fault? We'll commiserate a little about the telltale red flags of the designer-client relationship gone wrong. Then, we’ll get proactive and discuss ways we, as designers, can stop blaming the client and start getting the most out of our client relationships.
|2:10pm - 3:00pm||
Typography is the Foundation of Good Web Design
In this presentation, Samantha will illustrate how typographic legibility, hierarchy, and expression contribute to the success of a design through a step by step web-site redesign.
|3:10pm - 4:00pm||
Creative Springboard: What Web Design Can Learn from Magazine Design
Finding inspiration and similarities between magazine design and web design—and how they are starting to look like long lost cousins who need to reunite. What can we as web designers learn from the most successful and beautifully designed glossy publications?
|4:10pm - 5:00pm||
Most Common Misconceptions About User Experience Design
The term User Experience has been getting a lot of play, but many businesses are confused about what it actually is and how crucial it is to their success. I asked some of the most influential and widely respected practitioners in UX what they consider to be the biggest misperceptions of what they do. In this talk Whitney will try to debunk the myths and hope to hear about your own experiences integrating a user experience design process in your organization.