Pittsburgh Web Design Day | April 4th, 2009

Saturday April 4, 2009

8:30am - 5:00pm

Left Field Meeting Space
116 Federal St.
Pittsburgh, PA


Time Session
8:00am - 8:45am


8:45am - 9:00am

Opening Remarks

G. Jason Head

9:00am - 9:50am

The Story of a Web Project: Process and Best Practices

Josh Sager

This session comes from a freelance perspective and focuses on processes from ideation to final launch. Where to start, how to cost out a project, how to stay on track, avoiding pitfalls, managing scope creep, learning from mistakes, and walking the tightrope as a night time freelancer.

10:00am - 10:50am

What the Wireframe?

Jason Robb

In this talk, Jason explores a pragmatic approach to wireframes.  Asking and answering the questions: What’s the difference between wireframes and prototypes?  Which tools are used to create wireframes?  Which medium yields better results, paper or digital?  How do you decide whether to create low-fidelity (sketches) or high-fidelity (HTML) wireframes?  And how should wireframes be presented to your team or stakeholders?

11:00am - 11:50am

Information Architecture as Storytelling

Geoff Barnes

Information Architecture, for so many of the websites on which we find ourselves working, is a task akin to playing matchmaker between your boss’s son and your ex, albeit with slightly less feedback.  With the right seductions, pokes, and prods, we aim to influence unpredictably motivated users to make choices established by our client’s business goals. The successful website is the very story of this seduction, and your IA is the narrative structure of the entire affair.  Let’s talk about how.

11:50am - 1:10am


Catered by Franktuary!

A delicious lunch from a favorite Pittsburgh hotspot of downtown web developers! Franks, Spears, Cole Slaw, Perogies, Chips and Veggie Dogs and Spinach Salad for the vegetarian web folks!

1:10pm - 2:00pm

Getting Past the Blame Game: Designer-Client Relationships

Val Head

The relationship between designers and clients is complicated, even when there are Account Executives and Project Managers involved. When things go wrong, we blame the client for stomping all over our creative vision and killing our passion to do what we love. But is it really all their fault? We'll commiserate a little about the telltale red flags of the designer-client relationship gone wrong. Then, we’ll get proactive and discuss ways we, as designers, can stop blaming the client and start getting the most out of our client relationships.

2:10pm - 3:00pm

Typography is the Foundation of Good Web Design

Samantha Warren

In this presentation, Samantha will illustrate how typographic legibility, hierarchy, and expression contribute to the success of a design through a step by step web-site redesign.

3:10pm - 4:00pm

Creative Springboard: What Web Design Can Learn from Magazine Design

Christopher Cashdollar

Finding inspiration and similarities between magazine design and web design—and how they are starting to look like long lost cousins who need to reunite.  What can we as web designers learn from the most successful and beautifully designed glossy publications?

4:10pm - 5:00pm

Most Common Misconceptions About User Experience Design

Whitney Hess

The term User Experience has been getting a lot of play, but many businesses are confused about what it actually is and how crucial it is to their success.  I asked some of the most influential and widely respected practitioners in UX what they consider to be the biggest misperceptions of what they do.  In this talk Whitney will try to debunk the myths and hope to hear about your own experiences integrating a user experience design process in your organization.


Would you like to be a sponsor of Pittsburgh Web Design Day? !

Sign Up for Updates:

The Organizers

Pittsburgh Web Design Day is brought to you by Refresh Pittsburgh and On the Fridge, LLC. Drop us a line: gjhead@webdesignday.com